SEO COMPANY
Seo Factory is an SEO company from Bucharest specialized in: SEO, PPC (Google Ads, Facebook Ads), digital marketing strategies and web development.
We have been growing steadily since 2007 and always aiming for new horizons and heights, transforming our clients’ ideas and businesses into stable brands.
ONLINE PROMOTION
Online promotion is a complex, vital process for a successful business, a tool through which a person or a company makes known to the public what tehy promote, through the online environment.
An online marketing agency can help you create the right strategies for developing your business, so that you get in direct contact with potential customers, effectively promote your product or services and have better control over the messages you communicate. You also get real-time feedback and lower costs than traditional advertising.
SEO PROMOTION
Every day, more and more people search for the services and products they need through search engines and 90% of them choose the links on the first page.
In order for your business to be there, it’s important to have a carefully designed content strategy through professional organic optimization, going through the stages of SEO optimization: evaluation, strategy, implementation and analysis.
We offer on-site and off-site optimization SEO services so that your website has the best visibility and is displayed on the first page of search engines.
ON-SITE OPTIMIZATION
On-site optimization involves editing and modifying the content of a site according to suggestions for improving and optimizing the way it works. You must remember that every element of the page is analyzed by search engines, so in the on-page optimization stage, tags, descriptions, keywords, etc. will be optimized. At the same time, it’s essential to carefully write titles and descriptions, eliminate mistakes, improve loading speed, optimize the structure of URLs and internal links, processing and optimizing images, etc.
OFF-SITE OPTIMIZATION
Off-site optimization involves the process of link building, meaning – generating as many quality external links to the optimized site as possible. This process is done in several ways, it’s recommended to be applied manually. By automating the link building process, the number of suspicious external links increases, which will lead to the site being penalized by search engines. Healthy link building practices include article directory submission and article distribution, blog posts and social media marketing.
PPC CAMPAIGNS
PPC (Pay Per Click) is an online marketing method that directs to your site the public interested in what you offer, by displaying paid ads in the sponsored links section of search engines. However, a PPC campaign means much more than displaying paid ads. It’s necessary for them to reach the right people, meaning the people directly interested in your products or services. Depending on the goals you have set , we can offer you a PPC campaign that will benefit your business, paying close attention to the details that make it successful. This means that, in order to increase the number of orders / leads, we apply customized strategies tailored to each client. There are several types of PPC campaigns – Google Adwords, Facebook Ads, Bing Ads – and below we‘ll tell you what each one does.
GOOGLE ADWORDS (ADS)
Google AdWords (Ads) is Google’s advertising system that bids for ad space in the sponsored links section. With this type of advertising, you only pay when a user clicks on your ad to access your site. Depending on the current competitiveness of the target you are biding on and the relevance of the ad and your website to the target audience, AdWords (Ads) determines your ad position and cost per click. Google Adwords (Ads) ads can also be of several types:
Search Network Campaigns
Search network ads look almost identical to organic results. The big difference between the two is their order. Depending on the quality score obtained, your website may occupy one of the reserved positions above the organic results on the first page in all Google searches for the keywords you want.
GDN display network campaigns
The Google Display Network can help you target users when they are browsing their favorite sites, checking their Gmail messages or use mobile devices.
Remarketing campaigns
Remarketing is a way to get in touch with people who have previously interacted with your website. With it, you can strategically position your ads to appear to this audience when browsing Google or its partner sites. In this way you can increase the visibility of your business and you can remind interested people to make a purchase.
FACEBOOK ADS
Facebook ads are those posts that a company creates and then pays for to be displayed on the social network. They contribute to attract relevant audiences for the promoted service or product. An advertisement is part of a Facebook Ads campaign and has certain specific objectives and the achievement of these objectives is made precisely through the ads in the campaign. Usually, this type of online advertising includes social information about Facebook friends and appears in places called placements – in the news feed or on the right side of the screen. Depending on your goals in the online environment (sales, leads or notoriety), you can choose from the 3 main categories of campaigns suitable for you:
Conversion
Conversion, with the options: Conversions, Catalog Sales and Store Visits. This type of campaign is ideal for an online store or if you sell products that can be purchased directly.
Consideration
Consideration, with the options: Traffic, Engagement, App Installs, Video Views, Lead Generation and Messages. This type of campaign is recommended when you want to attract more potential customers, but who are not yet convinced to make a purchase and who still need at least one interaction to turn them into customers.
Awareness
Awareness, with the options: Brand Awareness and Reach. As the name suggests, the main purpose of this type of advertising is to increase the notoriety of the business through content.
BING ADS
Although only 4.2% of Romanians use the Bing network, its use in your marketing strategy is more than inspired because, together with Google Adwords, Bing Ads can attract even more potential customers. Because Bing Ads runs on a similar bidding mechanism as AdWords, you can import your AdWords campaigns directly into Bing. The main advantage is lower costs per click because the competition here is also lower.
WEBSITE HOSTING
No matter what stage of development your website is in, in order to get in touch with users, you need a hosting service. We provide you with the necessary technologies for your site to work online, through a professional hosting package. This way you will benefit from unlimited traffic, support services, optimization and permanent safety in the online environment.
Depending on the type and complexity of your site, you can choose from several types of web hosting, all including stability, speed and flexibility. Whether you own a presentation site or an online business, we offer professional hosting solutions and technical assistance. The storage medium is SSD and the hosting packages have dedicated space, between 5GB and 125 GB. Choose the right hosting package for your site:
Personal hosting
This type of hosting is perfect for blogs and presentation sites and includes all the functionalities necessary for it to run in optimal parameters. This service is designed for several thousand visitors per month, but not for the simultaneous access of the site by too many users.
Business hosting
We recommend this type of hosting to online businesses with custom functionalities and design. If your site needs a lot of memory or a processor to load quickly, you need a hosting service that can perform these functions.
E-Commerce hosting
This hosting is ideal for online stores that require superior resources. Here we are talking about the easy installation of shopping cart scripts on Open Source platforms, such as Magento, OpenCart, PrestaShop, etc., for selling products online. E-Commerce hosting packages offer flexibility, security, performance and high loading speed, so that your sales are not affected by loading delays, interruptions or overloads.
WEB DEVELOPMENT
Whatever type of web project you have, we provide you complex and customized web development services according to your preferences and needs. Whether you have or want to create a website from scratch, develop it or make improvements, through programming languages, testing and software quality assurance, we offer you complete web development services.
Presentation website
Creating a website has become mandatory for a company that wants to increase its number of customers and can be found by them at any time. A presentation site is the simplest and most affordable way to promote yourself. Pretty simple, isn’t it? But before developing it, we will discuss the requirements for creating it, and if you don’t have a plan, we will help you outline it according to the objectives you want to achieve with your new website. At this point we will figure out which CMS solution is best for you. The most well-known and widely used are : WordPress, Joomla and Drupal. The advantage of a CMS is that it allows you to make changes to the website whenever you want and from anywhere, as long as you have access to the internet.
E-Commerce site
Unlike the physical store, an online store has a number of advantages, from lower costs (eliminating costs for rents, shelves, employees, etc.), to a larger market. Creating an online store can make the difference between profit and loss, so give your customers the opportunity to reach you through a well-optimized site. The online stores we develop have a responsive design, are conversion-oriented, have custom functionality based on customer needs, and have an easy-to-use administration module. The most popular e-Commerce platforms we use are Magento, PrestaShop and OpenCart.
What does an SEO company do?
An SEO company can help you create the right strategies for your business development, so that you get in direct contact with potential customers, effectively promote your products or services and have better control over the messages communicated.
What are the benefits of working with an SEO company?
An SEO company offers you customized optimization strategies, oriented on the objectives and characteristics of your business. This means understanding your business, goals, audience and competition to establish the most effective promotion methods.
What services does an SEO company offer you?
Seo Factory offers you online promotion services, suitable for your business – from SEO optimization and web development campaigns to PPC campaigns (Google Ads and Facebook Ads), complete digital marketing solutions and web hosting.