PPC AGENCY
Do you need a PPC agency to propel you online and help you sell more? We develop customized and effective Google Ads and Facebook Ads campaigns to reach your target audience, increase your site traffic and, therefore, your sales.
Seo Factory is a full-service digital agency in Bucharest, specialized in SEO, PPC (Google Ads, Facebook Ads), creative digital marketing strategies, web development and hosting.
PPC CAMPAIGNS
One of the most popular forms of online promotion is PPC (Pay Per Click) advertising, which helps you find your audience by displaying ads in the sponsored links section of search engines. Whether your ad gets clicks or not, simply displaying it means promotion because it’s visible. The advantage is that you are only charged when a user clicks on your ad.
However, a PPC campaign means much more than just displaying paid ads on the Internet. In order to work, they need to reach out to the right people, that is people who are directly interested in the products or services you offer.
In order for your business to enjoy an effective PPC campaign, it’s important to find the right strategy for you, based on clear marketing objectives.
A PPC agency can create PPC campaigns that will benefit your business, paying close attention to those details that make it stand out and make it successful. Thus, by applying customized strategies tailored to the specifics of your business, the number of orders / leads will increase significantly.
But before we get into more details about the what and how, let’s first divide PPC campaigns into several categories. Next we will refer to 3 major types of PPC campaigns: Google Ads, Facebook Ads and Bing Ads. Let’s take them one at a time!
PPC = Pay Per Click
GOOGLE ADS
By far, the most popular online promotion platform, Google Ads directs the audience directly interested in what the site offers to a particular site by displaying paid ads in the Google sponsored links section.
When someone searches for a specific topic on Google, the search engine returns the results it considers most relevant to that user. The first and last results on the page are paid ads. You can easily identify them because they have the word “ad” next to them.
But be careful, paid results are different from the ones that have been organically crawled in Google.
Sites with a top position in the SERP (Search Engine Results Page) have gotten there thanks to proper SEO optimization. Thus, these sites enjoy excellent visibility due to an organic growth that complies with Google’s policies.
Both Ads and SEO are complementary marketing techniques that can deliver exceptional results, especially if used together: they increase the visibility of the site in search engines, generate more traffic to the site and, obviously, significantly increase sales and profit for the site being promoted.
Ads is suitable for getting fast results, as the promoted site is displayed on the first page of search results as soon as the Ads campaign is started, while SEO optimization brings sustainable results, but after a longer period.
Search engine optimization, or SEO for short, is a process of organically improving a website’s visibility in search engine results. This type of online promotion includes both sets of actions – carried out on-page, meaning on the site whose increased visibility is pursued, and off-page strategies, which aim to obtain links to the site in question. Learn more about SEO!
You may be wondering which promotion channel is worth choosing for your business. Ideally, you should approach both, but the final decision should come after a careful analysis of the business scenario to find out which one suits you best. For this, our specialists can help you.
But let’s get back to Ads. In principle, Google Ads campaigns are welcome in any situation, being the fastest way to build your business, as well as to record direct sales. By setting up an ad correctly, you can generate immediate revenue. The advantage is that with this type of advertising you only pay when a user clicks on your ad to access your site.
Depending on the current competitiveness of the target you are bidding on and the relevance of the ad and your website to the target audience, Ads determines the position of the ad and the cost per click. Of course, you get to design the most relevant ad and have the highest return on investment (ROI) through ongoing research, testing and evaluation.
It is affordable.
If you have a website with products or services that can be promoted, you only need a Gmail account to set up an Ads campaign. Everything in just a few clicks.
It’s flexible.
Google Ads does not require a minimum amount to start a campaign. You can set any amount you want for a click or a purchase. In addition, you have much lower costs compared to traditional advertising methods.
You get feedback in a very short time.
Once set up and approved, a campaign starts running within minutes, giving you feedback in a very short time about what works and what doesn’t. You are provided with detailed reports that highlight the elements of the campaign that have brought the best results.
Google Ads measures, among other things, impressions, clicks and conversions to help you figure out if the money you’ve invested in your campaign is paying off. This helps you make the necessary adjustments to improve your campaign. Furthermore, you can optimize bid amounts, messages, keywords, etc. at any time.
You can customize your campaign.
Ads campaigns can be set according to your business needs. Thus, you can choose the language and location of the users you want your ads to reach, as well as the time you want them to be visible and even the type of device you want them to appear on.
Search Network Campaigns
Search network ads look almost identical to organic results. The big difference between them is their order and the fact that paid ads have the word “ad” next to them. Depending on the quality score obtained, your site may occupy one of the reserved positions above the organic results on the first page, in all searches performed on Google for the keywords they are set to.
Ads Search campaigns are among the most effective ways to target your audience because they display ads only at the right time for users. In addition, the higher the relevance of the ad, the higher the chances that the site will be accessed. However, proper ad optimization for this type of campaign is crucial to better target your audience.
GDN display network campaigns
The Google Display Network can help you target users when they are browsing their favorite sites, checking their Gmail messages or using mobile devices.
This type of campaign has the widest reach, targeting audience based on key phrases, user interest, etc. The Google Display Network (GDN) is a set of sites around the world, from online newspapers to blogs, forums, portals, including Gmail and YouTube, through which ads managed in your Ads account are displayed.
Remarketing campaigns
Remarketing is a way to connect with people who have shown a minimum of interest in your site, through ads that show the exact products that have caught their attention. Through it, you can strategically position your ads to appear to this audience when they browse Google or its partner sites.
Google Ads remarketing is a cookies-based technology. They record user’s behavior on the site they visit or in the application they use, helping you to increase your business visibility and remind interested people to make a purchase. For this reason, we believe that remarketing should not be missing from any marketing strategy today.
FACEBOOK ADS
Fifteen years after the launch of what was to become a true contemporary phenomenon, Facebook is today a major player in the online advertising market. It has radically changed the way we socialize and not only that, it can have a major impact on your business.
If until a few years ago it was just a social media platform, now Facebook has changed the rules of the game by introducing Facebook Ads – those posts created and then paid to be displayed on the social network. They contribute to attracting the relevant audience for the promoted service or product.
More and more marketers and even entrepreneurs are becoming aware of how much information Facebook can provide about their customers, thus managing to understand their behavior and interests and provide them with the products they need. In this context, paid promotion has begun to gain ground, with Facebook allowing you today to choose who you want your ads to reach.
Depending on your goals – sales, leads, or notoriety – Facebook offers 11 ad targets, divided into three categories:
AWARENESS with options:
Brand Awareness, Local Awareness and Reach. As the name suggests, the main purpose of this type of advertising is visibility. Its objectives generate interest in the product or service offered (brand visibility, local visibility, impact).
CONSIDERATION with options:
Traffic, Engagement, App Installs, Video Views, Lead Generation. This type of campaign is recommended when you want to attract more potential customers who are not yet convinced to make a purchase and who still need at least one interaction to turn them into customers. Moreover, ads in this category aim to make people think about your business and look for more information about it (traffic, interactions, application installations, video clips, lead generation).
CONVERSION with options:
Conversions, Catalog Sales and Store Visits. This type of campaign is suitable for online stores or if you sell products that can be purchased directly. Through these ads you encourage people interested in your business to make a purchase (conversions, catalog sales, store visits).
BING ADS
Although only 4.2% of Romanians use the Bing network, its use in your marketing strategy is more than inspired because, together with Google Ads, Bing Ads can attract even more potential customers.
When it first appeared as a competitor to Google Ads, Bing Ads had its own interface and did things differently than Ads. What seemed like a good idea at first glance proved difficult for PPC specialists. For this reason, Bing has redesigned the ads platform to resembles Ads and even allowed Ads campaigns to be imported directly into Bing, via the account synchronization function.
The main advantage of using Bing Ads is the lower cost per click because the competition here is also lower.
Being such a complex field, how do you know which online promotion option is best suited for your business? Of course, everything starts from understanding the fact that Internet promotion has no standard recipe, it applies to each individual site and can include various strategies. For maximum results, it’s even advisable to combine as many promotion methods as possible – SEO, Ads, Facebook Ads, Bing Ads – not to limit yourself to just one of them.
The Seo Factory team knows the specifications of a correct configuration and optimization for a successful promotion campaign to make you visible online. Our specialists design PPC campaigns for social media and not only, with clear messages for the public, so that you can see visible monthly increases in the number of customers who use your services.
At the same time, our specialists constantly optimize and monitor campaign performance and conversion rate and provide you real feedback through clear reports on ad performance. Moreover, you get explicit solutions for better Google and Facebook promotion performance, which for you means, in practice, more customers and more sales.
What’s Google Ads and how does it work?
Google Ads (Ads) is Google’s advertising system where you bid for ad space in the search network and Google display network. With this type of advertising you only pay when a user clicks on your ad to access your website.
How much does Google Ads (Ads) cost?
There are many factors that can influence the advertising costs of Google Ads (Ads), as mentioned above, the main factors being competition and the relevance of the advertising campaign. This is why the promotion budgets are established following an audit.
How does Google Ads (Ads) auction work?
Every time a Google Ads (Ads) ad is eligible for display in search results, it goes through the ad auction. The bid determines whether or not the ad will be displayed, as well as the position it will occupy on the page.
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